Social Media: Finding the Right Person

With social media absolutely booming, many business owners are trying to keep up with the times and get their company name out in the cyber world. For most small business owners, however, finding the time to keep up with their social media efforts can be very challenging. Finding the right person who understands your industry and can portray your business well over the web may not be the easiest task. The right person needs to be able to position your company in a way that will help you meet your company goals and help make your business a success.

David Armano with Harvard Business Review gives six ways to help business owners find the right person for their social media efforts.

“As organizations move their social media strategies from theory to practice, they discover a difficult truth they must confront: Finding the "perfect" social media talent is practically impossible.

To start, the field is flooded with thousands of self proclaimed "experts" who have reinvented themselves to take advantage what looks like a growing business opportunity. Maybe they do know social media, but many don't. They need to be vetted.”

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The Importance of Your Web Site Rank

We all know what Google is, and more than likely we use it multiple times a week if not daily. Most of us know too that if we don’t know what exactly to type in to try and find what were looking for, we can type in something close and Google will give suggestions of what it thinks we’re looking for. One question for you as a business owner is, have you ever tried to Google your company?

Search Engine Optimization (SEO) is huge for a company’s Web site as these are key words that need to be identified for search engines such as Google, Yahoo, etc, in order for your company to come up. If your business is not coming up when searched in a search engine you could be losing potential customers thus possibly taking away some of your business’ success.

HubSpot has posted tips for helping business owners with their SEO efforts so they can be at the top of searches and hopefully accrue more business.

“If you’ve spent time (or are simply curious) about online marketing, then the topic of search engine optimization (SEO) usually comes up. And, no discussion of search engine anything is complete these days without some mention of Google. This article provides a brief overview of how Google ranks search results with a look at their PageRank™ algorithm (a key component). I’m not a search engine expert (that’s the bad news). The good news is that I know enough to describe Google PageRank in relatively simple terms (such that you can impress your friends and family with your new-found knowledge).”

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