Keys to Being a Successful Business Owner

In addition to having a sound business plan, great marketing strategies and top employees, what does it take to be a successful business owner—especially during challenging financial times? Ray Brun, TAB-Certified Facilitator and Coach describes Sixteen mind frames business owners have on the TAB East Bay North Web site—discussing the importance of having the right mental attitude:

“Nothing can stop a CEO who has the right mental attitude from achieving his goal. However, nothing on earth can help the CEO with the wrong mental attitude. The state of your life and business is nothing more than a reflection of your state of mind. I find working with successful business owners to be a pure joy. As a result of working closely with over 100 entrepreneurs in recent years as a facilitator for The Alternative Board, I have noticed that certain mind frames exist for all Successful Owners of Businesses (affectionately referred to as “SOBs” for the rest of this article). Here are my top sixteen:

1. There Is Always a Better Way to Do It
   Marcel Proust once said, “The real voyage of discovery consists not in making new landscapes but in having new eyes”. SOBs look beyond traditional ways to solve problems, create deliverables and get results. No matter what strategy, process, or procedure is under consideration, there is usually an easier or better way. SOBs have an unquenchable thirst for doing things faster, easier, less expensively and with less risk.
2. Being a Marketer Trumps Being a Master Every Time
   While you must always strive to evolve from proficiency to the mastery of your expertise, your doors will close if you do not make others aware of your services. SOBs never stop promoting their business at any time.”

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