Small Business Strategy: Communicate Your Super Power

Here’s a simple tip to help your small business strategy. When you go to a networking event, conference or are at happy hour and someone asks you about your business, what do you say?
Do you give your name and what you do? Or, do you give your name and tell them how you can help them?

Take each introduction with someone to another level—and generate additional business for yourself—word of mouth marketing is a very powerful—and low-cost—tool! Plus, you may end up getting valuable small business advice or ideas to achieve business success.

Seth Godin, a well-known marketing guru, boiled it down for us in a recent blog post explaining the value of your super power. Read the article.