In the difficult economy we are facing, business owners have been forced to make several changes in their company. More than likely a lot of the changes have been negative such as staff reductions, budget reductions, etc. Although times are tough, not all the changes you make will have a negative impact on your company—the tough economy provides an opportunity for you to reevaluate your business and make changes to ensure your business success.
Joe Zente, TAB Franchisee and Business Coach, recently posted a discussion about using the current economy as a way to create change in your company’s sales culture:
“A lull in the economy presents an enormous opportunity to upgrade your Sales. Each year, I speak each year with hundreds of Presidents, Business Owners and CEOs. Rarely, if ever, do I hear from one that does NOT want to improve their Sales and Profitability. Most owners agree that in order to do this, their organization must change the Sales Culture. So, the question is not whether or not a leader WANTS Sales to improve. The question is simply whether or not the leader DECIDES whether or not he/she will CHOOSE to COMMIT to making it happen.”
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Friday, August 7, 2009
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1 comments:
I agree, making changes in sales culture is essential to improving sales and profits, but to be most effective it needs to fit clearly in to the longer term corporate strategic plan. Determining exactly what that plan is is definitely a task unto itself. One resource that really provides a lot of guidance in all of these areas is Bob Mason's new book Planning to Excel: http://www.planningtoexcel.com/
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