Avoiding the Spam Filter

As technology progresses and more marketing efforts are going towards online and E-mail marketing, people’s and company’s spam filters are getting even tighter. Spam had become such a big problem that even the White House got involved to try and get a hold of the number of Spam e-mails that were being sent.

So how do you as a business owner still showcase your business ideas, products and services without being placed into someone’s spam folder or even worse, blacklisted? HubSpot lists the following best practices for inbound marketers to follow in order to be incompliance with the anti-spam laws.

“Be happy that you are not Bill Gates.

In 2007, he received about four million emails (that’s approximately 11 thousand each day), most of which were spam. For us mere mortals, toiling in our cubicles, how would you feel about receiving over 9,000 email advertising messages per year? That’s 25 marketing messages in your Inbox every day, and, according to recent research, nine of every 10 emails are categorized as spam. And, just a few years ago, only half of our emails were considered spam.”

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